Kanika Issar, Founder & Designer
enarai strives to change how we value Indian craftsmanship on a global stage
"I couldn't believe I was watching an ancient craft [dokra] being made in the exact same way it was 4000 years ago.
It takes an artisan 8 days to make one dokra handle. When he goes to sell it, it's value is determined primarily by the weight of metal used, not his time, skill, or the legacy he bears.
In a world of factories, assembly lines, and automation, India is still home to over 200 million skilled artisans and handicrafts.
Couture houses and fashion week runways have long flaunted Indian embroidery and craft, I want to build a brand that gives Indian craftsmanship the recognition it deserves."
enarai is the phonetic spelling of 'N.R.I.', a legal status which stands for Non-Resident Indian
It is an acknowledgement of the Indian diaspora, connecting a deeply Indian tradition of craftsmanship to a modern, contemporary, and borderless audience.
Follow us on instagram @enarai.in
10% of each enarai sale goes to support the enarai foundation.
This 4500-year-old craft has been passed down over generations without any formal education. The enarai foundation strives to document, highlight, preserve and incentivize the communities that create these craft forms by including them in the evolution of creative and sustainable craft preservation.
